Goodman Pediatrics
Branding for Goodman Pediatrics
Project Details
Data Created:
January 21, 2019
Client:
Goodman Pediatrics
![](https://uploads-ssl.webflow.com/5c420b310ea8d5e68d8d18fb/5c461a1d9374a61c8db1058b_Behance%20DRG-01.jpg)
The Mark
The main ideas we needed to implement were healthcare, warmth, and childhood. All three can be seen in the shape, color, and texture of the final mark
![](https://uploads-ssl.webflow.com/5c420b310ea8d5e68d8d18fb/5c5dcbdc5725b147d38b3d8b_DRG%20M34-02.jpg)
![](https://uploads-ssl.webflow.com/5c420b310ea8d5e68d8d18fb/5c461a07970d27915db6cc09_DRG%20Mockup.jpg)
Typeface
For the typefaces we didn’t want the sharp lines of a sans serif, and we wanted it to be more child friendly than a traditional serif typeface. We decided on Houschaka Rounded for it’s rounded endcaps and its playful tone.
![](https://uploads-ssl.webflow.com/5c420b310ea8d5e68d8d18fb/5c5dcc355725b123da8b3e01_DRG%20M34-03.jpg)