Goodman Pediatrics

Branding for Goodman Pediatrics

Project Details

Data Created:

January 21, 2019


Goodman Pediatrics

The Mark

The main ideas we needed to implement were healthcare, warmth, and childhood. All three can be seen in the shape, color, and texture of the final mark


For the typefaces we didn’t want the sharp lines of a sans serif, and we wanted it to be more child friendly than a traditional serif typeface. We decided on Houschaka Rounded for it’s rounded endcaps and its playful tone.