Branding for Goodman Pediatrics
January 21, 2019
The main ideas we needed to implement were healthcare, warmth, and childhood. All three can be seen in the shape, color, and texture of the final mark
For the typefaces we didn’t want the sharp lines of a sans serif, and we wanted it to be more child friendly than a traditional serif typeface. We decided on Houschaka Rounded for it’s rounded endcaps and its playful tone.