Full brand update for optical networking component supplier, FluxLight

Project Details

Data Created:

October 17, 2018



The Mark

FluxLight had been operating since 2003 with the same basic mark. We wanted to keep that same iconography, but clean it up to keep up to date with current trends

Branding Elements

FluxLight decided to update their tagline to:

Build It Bigger. Build It Faster. Build It Sooner.

We decided to come up with a graphic element to signify each statement.


The more clean and modern branding approach necessitated a new website.

Product Photography

We reshot almost all of FluxLight’s products on white to match their new website. The new images are much higher quality than their competitors, and reinforces the quality of the products.